Photography & Videography

Professional grade imagery of course requires professional grade gear and cameras. However, that simply represents “table stakes” ; a necessary but not sufficient foundation. I approach it as a palette for creative expression of personality, purpose, and brand identity of the person, product or company as the subject. My particular focus in this is effective marketing of a brand, company or organization.

The most compelling features of effective imagery, whether photos or videos, are:

Adherence to the branding of the organization.
Focus on its mission, purpose, and growth vision.
Great composition & framing
Light sculpting
Editing to bring out the image’s best

the real purpose

Tell a Story with Imagery

This requires not simply an understanding of the technical and creative aspects of the craft. It also requires an understanding of the “business model” of the client’s organization. It requires a mature and experience-based perspective. It keeps the fundamental features of the product or service front-and-center.